Marcelo was born in the Province of San Juan, Argentina, in 1958. He is a Certified Public Accountant. He graduated from Universidad de Buenos Aires (University of Buenos Aires) and has also obtained a Postgraduate Degree from Columbia University, New York: Executive Program in Business Administration.

He taught Costs and Auditing in the degree course on Public Accountancy at Universidad de Buenos Aires (1982-1985).

He worked as New Projects Director at Corporación America (majority shareholder of Aeropuertos Argentina 2000), owned by Grupo Eurnekian. His duties included expanding the international operations of Grupo Eurnekian, looking for opportunities of privatization, bids and concession of airports and related businesses around the world. His duties also included making deals with local partners and negotiating with the governments of: India, Turkey, Hungary, Israel, Panama, Peru, Ecuador, Colombia, Guatemala, Honduras, El Salvador, Nicaragua, Uruguay, The Unites States and England.

He participated in the development of Duty Free projects, Aviation Fuel projects and real estate ventures in China.

As Commercial Director of Aeropuertos Argentina 2000, concessionaire of 32 airports in Argentina, he was responsible for the growth of the company’s total revenues, adding up aeronautical and non aeronautical revenue of the National Airport System. In 2001, he was in charge of negotiating the acquisition of Edcadassa, air cargo & shipping company, from The Exxel Group, and of negotiating the acquisition of Duty Free (Interbaires) from Deutsche Bank. He has also developed Duty Paid S.A. (Duty Paid Corporation), retailer for domestic airports; Food Port S.A. (Food Port Corporation), concessionaire of catering services for 50% of the airports; Airport Media, company in charge of publicity and promotions at the 32 airports; Transfer Express, cab company operating at main airports.

He developed the Business Plans in the concession bids to run Carrasco Airport in Montevideo, Uruguay, and Simón Bolívar Airport in Guayaquil, Ecuador. He was responsible for the commercial development & local management training at Carrasco Airport in Montevideo, Uruguay, and at Simón Bolívar Airport in Guayaquil, Ecuador.

He was Director of ARG, former LAPA (Línea Aérea Privada Argentina, now defunct Argentine airline), and Commercial Director of AA2000. While holding those positions, he was engaged in aggressive competition with Aerolineas Argentinas.

He was CEO at Transfarmaco S.A. (logistics company specialized in the pharmaceutical industry) and Tasa Logística S.A. (customized logistics solutions), companies owned by The Investment Fund of The Bemberg Group, through BISA (Bemberg Investment S.A.).

He has been member of the board of directors of Customized Logistics Argentina S.A. (logistics company specialized in the car manufacturing industry). He has also been member of the board of directors of Barugel y Azulay S.A. (construction business retailer). Both companies owned by the above-mentioned Investment Fund.

He has been CEO and member of the board of directors of Alpargatas Textil S.A. (80% owned by Alpargatas S.A. and 20% owned by Greenwood Mills South Carolina, USA), textile company specializing in the biggest markets for fabrics (Denim, working clothes and serge), in home products (Pallete brand, linen brand) and in cleaning products (Media Naranja brand).

He was actively involved in launching ALBRATEX S.A. (ALBRATEX Corporation) in Brazil. He was also actively involved in the sale of 20% of the share capital of Alpargatas Holding S.A. to Newbridge, an American investment fund, through different roadshows.

He has devoted his expertise to Corporate Counseling Services, providing counseling services to CEOs, Owners, Presidents, Shareholders and Top Managers. He has also provided counseling services in Corporate Restructuring Programs, Strategic Planning Schemes, Business Organization Projects and Negotiation Processes.

Among his clients we find:

Graffiti, DMB&B S.A. (Advertising Agency)
Disco S.A. (Supermarket Chain)
Multicanal (Cable TV Company)
Nidera S.A. (Oat Company)
Alpargatas S.A. (Textile Company)
The Exxel Group (Investment Fund)
Llaneza S.A. (Supermarket Chain)

As Commercial Director and member of the board of directors of Supermarket Chain TIA S.A. (TIA Corporation), he was in charge of placing 100% of the orders to replenish stocks, both in the Domestic and International markets. He was in charge of Marketing, Advertising & Logistics as well.

He participated in the development and launching of TIA Express stores. He slashed operating costs. As a consequence, corporate image was successfully changed and corporate profits grew dramatically.

He was Vice President and Director of Swift Armour S.A. (subsidiary of Campbell Soup Company, USA). He was directly responsible for a strong growth in the company’s market share from 38% in 1988 to 75% in 1991. Upon entering the company, he was trained in marketing at Campbell Soup Co, Camden, New Jersey and at Toronto, Canada. Later on, he was in charge of a 10,000 ton refrigeration plant, where he improved the performance of the facility significantly, reaching 90% of operational capacity.

As Administrative Manager and later Commercial Manager of Carrefour Argentina S.A. (Carrefour Corporation), he was in charge of organizing the accountancy department and the monthly MIS for the management of the hypermarket and its commercial areas at the Vicente Lopez branch first, and then at the hypermarket located in San Isidro, Buenos Aires, Argentina. As Commercial Manager of the San Isidro branch, he was head of the Food, Beverages, Pharmacy and Cleaning Products Departments. Under his administration, the performance of these departments was enhanced; constructive negotiations were held with the trade union; and brands started paying to have their products placed at end caps, a commercial practice that had never been implemented in Argentina so far. This branch became the most profitable hypermarket of the company.

In March 1986, he was sent to the city of Oviedo, Spain, to take a training course at PRYCA Chain stores, property of Carrefour. He was then sent to France to receive further training.

He held the position of Commercial Manager at Shopping Soleil. He was responsible for launching Argentina’s first shopping mall, with 122 commercial stores. Shopping Soleil turned out to be a huge commercial success.

After graduating with a degree in Public Accountancy, he started working for Arthur Andersen & Co. (Pistrelli Diaz & Asoc.) in the Auditing and Counseling Department. He retired as Senior Manager after working for several Oil Companies: Perez Companc, Halliburton, Petroquímica Cuyo (Cuyo Petrochemicals) and Quitral Co. He also worked for SADE Construcciones (Construction Business) and for Levi’s (Textile Business).




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